The National Sports Journalism Center had the answer (via Darren Rovelle):
Company officials worked with CBS to buy four spots in each of the 48 local markets in which they sell their cars. The company was guaranteed that its four new spots would run during pregame, during the core of the game, at the end of the game and in the local news following the game.Makes sense, and CarMax was able to get the spot inventory at a discount as a result.
No comments:
Post a Comment