Tuesday, July 30, 2013

The #47mysteryscrum Legend Grows

We talked about the #47mysteryscrum yesterday.

As the day went along, I came up with the idea of contacting 47 Brand (not "Brands" as I later said on "The Press Box") to see if a representative would like to come on.  Dan Cohen, Assistant Manager, Marketing, was pleased to join us on the show.

But it gets better.

Dan informed me during the interview that any orders using the promo code "thepressbox" would receive 20% off.  What started as an interview meant to discuss the marketing of these products turned into something really cool.


Tim Parry, who was responsible for the genesis of this movement in my circle of friends, did a terrific writeup of everything, including posting the audio of my interview with Dan Cohen, on the MultiChannel Merchant blog.

Now I have to decide what I'm going to order.  Another mystery scrum t-shirt?  A hat?  So much good stuff to choose from!

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