Friday, May 03, 2013

What Has Happened?

Remember this?

Part of a great marketing plan by the Yankees and Adidas in the late 90's.  These spots were brilliant - absolutely hysterical.  I can remember being among family and friends and everything coming to a dead stop when these commercials came on.  Not only were the Yankees dominating on the field (125-50 in 1998, anyone?), but off the field, they were connecting with the public.

Here's another one.  This one was completely brilliant.

Not only is David Cone great in the "lead" role, but the classic delivery from Luis Sojo: "Hey, Coney, why don't YOU have a dance?"  And note - briefly - the presence of former Yankee Clay Bellinger to the right of Sojo.  According to something I read, Cone wanted him in the spot to get him some extra cash.

I interviewed Cone several years ago.  Very likeable.  Really good guy.

All of this is apropos of nothing.  Just an indication that times, just like the overpriced ballpark, have changed.  A further note that the current team is that much tougher to warm up to.

Moving on...

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