What is Robcasting? (And Some Really Cool Logos)

Oh yeah, that's really freaking cool.

I know. "Robcasting" sounds obnoxious.

Narcissistic.

There's a story behind it, and hopefully I don't need to explain it forever.

Somewhere along the line (2014 is my guess), my friend and former coworker Kaitlin Bradshaw (with an assist from the newly-married Kait Shea Vumback) said the term "Robcasting" came to her in regard to what I had started at Hersam Acorn in late 2013.

To her, I was the lone broadcaster in the company, trying to teach (mostly) everyone else. Not to say there weren't those that knew how to do it, and there were plenty who were immediately savvy, but Kaitlin saw it as me leading the charge.

Thus, Robcasting.

I liked it. I laughed at it. I used it as a hashtag. But as time went on, and I thought about starting a podcast* or my own internet feed, friends began to push for the Robcasting moniker.

I didn't want to use it.

I fought it. They won.

*Incidentally, there is a Robcast, and it's not hosted by me.

Since then, people that I know who get the concept of marketing and branding have told me they love it.

I still resisted. They told me I was nuts, and to use it.

Initially, what had been Greenwich Sentinel Radio evolved into Robcasting. In short, it was my baby, and mine alone.

So OK. Robcasting it is.

While sitting at Trumbull High School in July, calling the 2017 Babe Ruth Regional Tournament (and hopefully more of that is coming in 2018), my great friend AJ Szymanowski emailed me the above logo.

Totally out of the blue.

We (me, Jake Zimmer, Dan Gardella, and Shawn Sailer) saw it in the booth and were blown away.

Then, the other day, I was working on getting ready for upcoming games, when I decided it was time for "Robcasting Radio" on Twitter. I told AJ that I was looking for ideas for an avatar.

"Hold on," he said.

Bang.

Oh yes. Yes that will do quite nicely.

It made its debut Monday night on http://mixlr.com/robcasting-radio/ and is now the logo on our Twitter feed.

It's awesome. Thanks, AJ, Kaitlin, Kait, and everyone else.

Last thing, and I don't want to forget this. WGCH is a supportive partner in this endeavor. They've allowed me to use equipment, wifi, and would even host the widget on their page if they could. We've often talked about a "WGCH 2" webstream. This is sort of that.