I've begun writing for another outlet, Penton Media's Big Fat Marketing Blog.
Actually, it's about four months overdue for me to contribute, but hey, given that I'm in the midst of my lowest output here in double five land, nothing should be expected, right?
My first topic is the Winter Classic Sweaters, as the Rangers debuted their new look yesterday in Central Park.
I didn't reveal my opinion on them in the Big Fat Marketing Blog post, but I will here: Meh.
Simply put, they're...um...OK. I'm just not all that impressed by them. And since the Rangers want to sell more merchandise (come on, I know you're hearing Mel Brooks right now). Truthfully, that's the bottom line, and if the response from a fanbase is tepid (which I'm not saying it is), then they're not going to sell a lot.
As I alluded to in the post, the sweaters are outdated on January 3rd. It better be worth it.
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